As we’ve entered 2024, you’ve probably scrolled past countless social media posts and ads, catching glimpses of trends that seem to appear and vanish in the blink of an eye. But here’s the secret: some of those trends are making a triumphant comeback, and we’re here to give you the insider’s scoop! We’re not just keeping up with the trends; we’re surfing the wave of the ever-evolving social and paid media landscape so your business can thrive in this dynamic environment.
Here’s a thrilling preview of the Social Media trends making waves in 2024:
- Text-Only Posts: Ever noticed those one-liner posts popping up all over social media? Platforms like Twitter are still rocking the text-based game, and new players like Threads on Instagram (Meta) are storming in, gathering over 44 million daily active users at breakneck speed.
- Social Media as Your News Hub: Move over, Google! Social media sites are taking the lead as news hubs. In 2022, 26% of the cool kids aged 18-29 got their news fix on TikTok. Plus, over 44% of savvy shoppers scoured different social media posts before making a purchase.
- Extended Video Lengths: TikTok and Instagram Reels are stretching their video time limits, with Instagram now allowing fifteen-minute videos. Content creators are stepping up their game, providing in-depth responses to questions in a visually captivating format.
- TikTok Dominance: Still opting for Instagram Reels? TikTok remains the mothership of short video trends, setting the pace for the coolest and most viral content.
- YouTube Shorts: YouTube Shorts are exploding in popularity, with interest skyrocketing by over 500% since 2021. In 2022, we witnessed a staggering 1.5 billion increase in monthly views. And guess what? 2023 cranked that number up by another half billion.
Now, let’s switch gears to the thrilling world of Google, Facebook, LinkedIn, and TikTok ads in 2024. As you scroll through the digital landscape, keep an eye out for these pulse-pounding trends:
- Dynamic Creatives Unleashed: Dynamic Ads are the superheroes of programmatic advertising, updating in real-time based on predefined parameters. It’s the secret sauce to engaging your audience with tailor-made content.
- Creative is the New Marketing: Forget following the herd; 2024 is the year to break free! “Only dead fish follow the stream.” Get ready to dive deep into creativity and authenticity, setting trends rather than just riding them.
- Video Ads – The Dominators: Brace yourself for an adrenaline rush! With online videos reaching a staggering 92% of the audience, video advertising is taking the spotlight in 2024.
- Multi-Platform Marvels: Don’t stash all your eggs in one digital basket! A multi-platform approach ensures your digital ads hit the bullseye by reaching your target audience across various channels.
By embracing the trends in social media and paid media for 2024, you’re not just navigating the currents – you’re steering your ship towards success. Dive into the digital age of 2024 with creativity, zest, and a touch of madness!
Here at Naked Marketing, we get the thrill of navigating this dynamic landscape. If you’re ready to harness the power of the 2024 Social and Paid Media Trends, let us help you ride the wave, targeting the right audience and optimising your content. Chat with us, and let’s give your business the head start it deserves!
