Brand Differentiation In this day and age, consumers are spoiled with choices on brands, products and services. As they have the flexibility to choose, the

One of the biggest trends and buzzwords in marketing this year is conversational marketing. This is where you as a business, talk to your customers

Change is a fact of life in everything, but especially digital marketing. It has evolved to become the most effective way for businesses to promote

With the rise of more and more people becoming influencers by gaining huge followings of ‘fans’ on social media platforms, there is a great opportunity