Why choose a marketing agency over employing a staff member

Productivity blog

Is your website not gaining enough traffic, or do you not know how to target the world of marketing? Working with an agency can help you solve all your questions! Marketing agencies can guide and direct you on creating a strategy to help your business grow. Agencies offer many benefits over marketing in-house. Continue reading […]

5 Reasons You Need TikTok

Paid Tiktok

Gen Z cannot stop talking about TikTok, and for good reason. As one of the fastest growing social media apps, the video platform has become a crucial part of digital marketing. Any business who has a Gen Z or millennial audience, should be on TikTok. Statista recorded over 60,000 app downloads, January 2022 in New […]

Brand Differentiation

naked marketing

Brand Differentiation In this day and age, consumers are spoiled with choices on brands, products and services. As they have the flexibility to choose, the perception of a brand is one of the biggest factors informing customer decisions and why they choose to purchase with one company over another. Therefore, one of the best things […]

Conversational Marketing and Why You Should Use It

conversational marketing

One of the biggest trends and buzzwords in marketing this year is conversational marketing. This is where you as a business, talk to your customers when and where it is convenient for them. It is not only a powerful tool for improving the customer’s experience but it will also help generate more sales! One of […]

Video Marketing

Video Marketing

Change is a fact of life in everything, but especially digital marketing. It has evolved to become the most effective way for businesses to promote their products or services. The unbelievable digital growth in the last 10 years has made it more important than ever to update your marketing strategies. Campaigns that were effective 5 […]

What is Influencer Marketing?

Influencer Marketing Statistics

With the rise of more and more people becoming influencers by gaining huge followings of ‘fans’ on social media platforms, there is a great opportunity for marketers to invest in influencers. Influencer marketing is a type of social media marketing where influencers are paid to promote and endorse products. The reason it works so well […]