When it comes to marketing, trends move fast. What’s hot one quarter might be gone the next. But one channel continues to prove its value year after year: email marketing — or more specifically, EDMs (Electronic Direct Mail).
While social media and AI continue to dominate the headlines, EDMs are quietly delivering some of the most consistent and cost-effective results out there. Here’s why email still deserves a place in your 2025 marketing mix.
1. The Inbox Is Still Prime Real Estate
Unlike social media feeds, inboxes offer a direct line to your audience, with no algorithms standing in the way. People choose to subscribe. That means they’re already interested, already invested, and more likely to engage.
With the right strategy, your EDMs can feel timely, relevant, and personal. And thanks to smart segmentation and automation, they can show up at exactly the right moment.
2. The ROI Speaks for Itself
Email remains one of the most cost-effective channels in digital marketing. According to industry data, email can return up to $36 for every $1 spent.
We’ve seen this play out across businesses of all sizes — from small brands just getting started to larger companies running multi-channel campaigns. If you’re looking for strong returns without a huge spend, EDMs are a smart place to start.
3. Real Data, Real Results
EDMs offer detailed insights you can actually use. Opens, clicks, conversions — it’s all measurable.
As a digital marketing agency, we use this data to continuously test and improve campaigns. This results in better performance, smarter targeting, and a more engaged audience.
4. Build Long-Term Relationships
Social media is great for visibility, but EDMs are where meaningful engagement happens. You’re speaking to your audience directly, without the noise.
Email lets you build and maintain relationships over time — whether it’s welcoming new subscribers, offering value through content, or rewarding loyal customers with exclusive deals.
5. It’s Not Just About Selling
The best email strategies aren’t just about pushing products. They’re about adding value. Use EDMs to educate, update, inspire, or simply stay connected.
You can share blog posts, industry insights, behind-the-scenes stories, or upcoming events. The more you show up consistently with content that matters, the more trust you build — and the more likely people are to convert when the time is right.
Should EDMs Be Part of Your Strategy?
Absolutely.
If you care about engagement, retention, and ROI — email is still one of the most effective tools available. And if you’re looking for a marketing company in Auckland that knows how to create emails people actually want to read? You’re in the right place.
Let’s talk about how to make your email marketing work harder (and smarter) in 2025.
