Let’s be real: your feed has probably been flooded with AI-generated images lately — some incredible, some… not so much. With takes flying around like “This replaces design teams!” it’s easy to get lost in the noise.
But as a forward-thinking digital marketing agency, we’re here to focus on what really matters: What can this do for you? How can marketers (like you) get creative with it? And why should you, as a brand, even care?
Say Hello to ChatGPT-4o’s Image Generator OpenAI’s latest release — the image generator within ChatGPT-4o — is a powerful new addition to the marketing toolkit. Here’s why:
- It can generate images with legible, accurate text
- It can place your actual product in generated scenes
This isn’t just stock imagery—it’s your brand, your vibe, your visuals. Picture this: you say, “Put my skincare product on a marble bench in a minimalist bathroom.” It’ll deliver something to work with—quickly and creatively.
Is it perfect? No. But the magic is in testing, refining, and evolving. The same way any good marketing company would approach a new campaign.
Marketers, designers, dreamers — dive in. This isn’t just for the tech crowd. Spend an hour playing with it and you’ll unlock ideas faster than scrolling through 200 Pinterest boards.
How to start:
- Start with a vague prompt and test the results
- Add detail: include brand colours, dimensions, and even packaging references
- Experiment: test ad concepts, campaign visuals, or even meme content
Don’t aim for perfection. Aim for possibilities. Here is what we pulled through ourselves:
Make Ads That Don’t Feel Like Ads
Here’s the kicker: AI can churn out ads in minutes. But that means bland, cookie-cutter visuals will flood the market. The real winners are the ones who keep it smart, sharp, and strategic.
How to Get Better Results
- Use your own brand assets (logos, product shots, colour palettes)
- Be clear on ad specs — even if it’s not 100% accurate yet
- Use AI tools like ChatGPT to help write detailed prompts
- Don’t get stuck chasing the perfect image — start messy, refine as you go
Designers, You’re Still Needed
This doesn’t replace designers. It amplifies them.
Think of it as a brainstorming partner. Use it to mock up ideas, create visual references, and streamline low-stakes work. That way, your design team can spend more time on the creative, high-impact stuff that really moves the needle.
Embrace the Future
As a digital marketing agency, we’re always looking for smarter ways to work. And this new AI tool? It’s not about cutting corners — it’s about elevating creativity.
So get in there. Try something new. Iterate fast. The floor just got higher — now let’s aim for the ceiling.
Create like a human. Produce like a machine. Let’s make some magic.
