Maximising your marketing efforts: The Power of Aligning Organic Marketing and Paid Advertising

In today’s digital age, businesses are constantly bombarded with options for marketing their products or services. With many avenues to choose from, it can be overwhelming to determine the best strategy for reaching your target audience. Many businesses struggle with deciding whether to focus on organic marketing, such as social media posts and search engine optimisation, or to invest in paid advertising, such as Google Ads or Facebook Ads. 

But what if we told you that the key to maximising your marketing impact lies in aligning both organic and paid efforts? That’s right – by combining the power of organic and paid marketing, you can create a holistic strategy that reaches more potential customers and drives greater results.

Organic marketing is essential for building brand awareness and credibility. By creating valuable, shareable content as social media posts and optimising your website for search engines, you can attract organic traffic and establish your business as a thought leader in your industry. On the other hand, paid advertising allows you to reach a larger audience quickly and efficiently. With targeted ads, you can drive traffic to your website, generate leads, and ultimately increase sales.

Case Study: Milford Shops 

Let’s take a closer look at how Milford Shops, a vibrant shopping area, effectively aligned its organic marketing and paid advertising strategies to maximise its marketing impact.

By maintaining a consistent social media schedule and ensuring their online presence was up-to-date, they recognised the need to expand their reach in order to enhance awareness of their centre. To enhance their organic initiatives, they opted to allocate resources to paid advertising on platforms like Facebook and Instagram, enabling them to connect with a wider audience and drive increased traffic to their website.

As a result of this integrated approach, Milford saw an 89% increase in reach per month by tapping into an audience of over 150,000 individual people.  By aligning its organic marketing and paid advertising efforts, Milford was able to achieve remarkable results and propel its business to new heights.

By aligning your organic marketing and paid advertising efforts, you can create a cohesive and comprehensive marketing strategy that maximises your reach and impact. 

At Naked Marketing, we understand the importance of aligning organic marketing and paid advertising efforts to produce the greatest impact possible. Our team of experts specialises in creating customised marketing strategies that leverage the strengths of both organic and paid channels. If you’re ready to take your marketing to the next level and drive real results for your business, contact us today to learn more about how we can help. Together, we can create a winning strategy that propels your business to success.