Have you ever wondered if your social media content is holding you back? Choosing between doing-it-yourself or someone else could be the key to maximising your ROI and staying ahead of your competitors.
It’s the fundamental issue of a great content strategy, but the choice can significantly impact your budget, strategy, and overall chance of success. Let’s do a deep-dive on both approaches to help you make the best decision for your brand.
In-House Content Creation:
In recent years, we’ve noticed brands making content themselves and dedicating members of their team to scripting, filming, editing, and graphic design work. The benefits of this is the deep brand knowledge and quick turnaround time for your content.
However, it means that you’re dependant on having specialised staff members that could miss out on leveraging all marketing channels. You can also miss out on fresh ideas and industry trends by losing perspective from a dedicated marketing team.
Also, it leaves the door open for workloads to increase as content strategies become increasingly complex. 88% of in-house content producers have had their workload increased.
The Agency Advantage:
While in-house content has its advantages, partnering with an agency gives you industry-leading strategies that will elevate your brand. The wealth of experience will inject new insight into your strategy and help you stay ahead of the curve. You’ll also work with experts in video production, graphic design, and digital strategy to leverage the latest techniques and technologies.
While agencies take time to understand your brand and its needs, the diverse expertise means you’ll stay ahead of the competition and can quickly adapt to industry changes. Ensuring your brand is at the forefront of an ever-evolving landscape.
Making the Right Choice for Your Business:
While the decision for an in-house or agency content strategy isn’t always black and white, we find that many businesses who want to generate leads and grow often find success partnering with an agency.
However, it’s important to consider these factors when making a decision for you:
1. Budget: Look at the long-term cost effectiveness of partnering with an agency versus the upfront costs of developing an in-house team.
2. Volume and Variety: It’s important to assess not just how many posts you want per week, but the different platforms and content types.
3. Access to specialist skills: Consider if your team has the skills and resources to produce both graphic design and video content.
4. Evolution and Refinement: How do you want your brand messaging to evolve over time? It’s important to think about how an external perepective can refine your ideas.
Ready to Take the Plunge?
If you’re thinking of leveling up your content strategy and don’t know where to start: Contact us today for a free strategy session. In just 30 minutes we’ll help you navigate hurdles and unlock new growth opportunities for your business.
