At Naked Marketing, we love working with brands that are down-to-earth, practical, and proud of what they do. That’s exactly what we found in Tarpaulin Makers. A Tauranga-based, family-owned business creating smart, custom-built solutions for New Zealand’s construction, transport, and flood protection industries.
Since partnering with Tarpaulin Makers, we’ve worked closely with their team to refine their visual presence, craft engaging content, and launch strategic campaigns, all designed to build brand recognition and momentum across social media and paid platforms.
Who Are Tarpaulin Makers?
Tarpaulin Makers (also known as TarpMakers) are industry experts in manufacturing durable, made-to-measure tarps, transport curtains, and flood protection products like the ARK Flood Barrier. With decades of experience and a customer-first approach, they’re problem-solvers at heart, combining Kiwi ingenuity with reliable, long-lasting workmanship.
Their point of difference? Exceptional customer service and the ability to design custom solutions for practically any job. From construction covers to flood barriers that protect critical infrastructure. As a business built on reputation, it was time to match their online presence with the high standard of their work.
Our Approach: Strategy Meets Execution
We kicked things off with a strategic onboarding process to shape a clear content plan and visual direction. As a conNaked Marketingtent creation agency in Auckland, we wanted to ensure that every piece of content reflected Tarpaulin Makers’ values of innovation, simplicity, and practicality.
Rebranding their social media was a key part of this transformation. From outdated visuals to a refreshed, professional look, we helped reposition their brand to better engage B2B decision-makers across construction, government, and transport sectors.
Before & After: Social Visuals
👉 Before: Static, outdated graphics with limited reach.
👉 After: Clean, consistent branding with project-focused posts, team spotlights, and product showcases.
As a digital marketing company, we also focused on pairing visuals with storytelling, highlighting real projects, team members, and behind-the-scenes content to humanise the brand and connect with its audience.
Paid Media Rollout: Building Awareness
Alongside organic content, we launched early-phase paid media campaigns designed to drive visibility and traffic. The initial goal was simple: get Tarpaulin Makers in front of the right people.
These campaigns focused on:
- Raising awareness of their flood protection products
- Showcasing recent projects
- Supporting lead generation across the construction and transport sectors
We’re continuing to test and refine these campaigns, using insights to guide future creative and copy decisions.
Early Wins and Feedback
Since launching our partnership, we’ve seen:
- Stronger engagement across Facebook and Instagram
- A more cohesive and professional brand presence
- Increased client confidence in their digital marketing strategy
Here’s what Fran from Tarpaulin Makers had to say in a recent Google review:
“Social media was a mystery to us until we started working with Rory, Gwynneth & the Naked Marketing team. They’ve been brilliant in helping us to make good investment decisions around where & how to tell our story.
Every person has been great to deal with – efficient, responsive & easy to talk to. We’ve also been really impressed with the quality & value for money they deliver.
Can’t recommend them highly enough!”
Helping Brands Like Yours Stand Out Online
We’re proud to support service-based businesses like Tarpaulin Makers who are doing meaningful work behind the scenes. Whether you’re just getting started or ready for a brand refresh, we’re here to help.
Ready to elevate your presence with a content creation agency businesses trust?
Let’s chat about how we can help your brand grow with strategic content, paid media, and standout visuals.
