Black Friday, Cyber Monday, Christmas, and Boxing Day… the holiday season comes fast and furious. For businesses, that means big opportunities but also big competition. The trick is starting early so you don’t miss out.
At Naked Marketing, a trusted marketing agency in Auckland, we love helping businesses make the most of these peak sales periods. Here’s a friendly, no-fuss guide to holiday marketing prep.
Why Start Early?
Think of holiday marketing like wrapping gifts, if you leave it to the last minute, things get messy. Early planning means:
- Less stress.
- More cohesive campaigns.
- A better shot at standing out when everyone else is shouting.
Step 1: Map Out the Big Dates
Circle these on your calendar:
- Black Friday & Cyber Monday: Perfect for deals and flash sales.
Black Friday – Friday, 28 November
Cyber Monday – Monday, 1 December - Christmas: Great for gifting campaigns and bundles.
Thursday, 25 December - Boxing Day: Ideal for clearances or extended promos.
Friday, 26 December
Once you’ve got the dates, work backwards to leave plenty of room for creative and approvals.
Step 2: Pick Your Channels
Where do your customers hang out? Focus your energy there.
- Paid Ads: Meta, Google, TikTok for reach.
- Organic Social: Festive branding and fun seasonal posts.
- Email: Exclusive offers, countdowns, and reminders.
- Website: Banners, seasonal landing pages, and highlights.
Step 3: Craft Your Offers
Keep it simple and clear. Some tried-and-true ideas:
- Free shipping.
- Bundle deals.
- Percentage discounts.
Just make sure your offers align with your business goals and margins.
Step 4: Get Your Assets Ready
- Festive photos and videos.
- Copy that feels consistent and on-brand.
- Landing pages that load fast and convert quickly.
Step 5: Test Before the Rush
Run a quick test campaign or check your accounts. Confirm:
- Tracking is in place.
- Budgets are approved.
- Pixels/GA4 are firing correctly.
It’s Never Too Late (But Sooner is Better)
If you haven’t started yet, don’t panic. There’s still time to create a solid plan. But the earlier you begin, the better results you’ll see.
As a social media marketing company in Auckland, Naked Marketing helps businesses bring holiday campaigns to life, blending social, paid, and SEO expert services for maximum impact.
Ready to get your holiday marketing sorted? Let’s plan your most successful season yet.
