In the ever-evolving digital landscape, video content is king! But with endless scrolling and short attention spans, how do you create videos that stop thumbs, capture hearts, and drive engagement? Whether you’re a brand, business, or creative, crafting engaging video content is the secret sauce to boosting your online presence.
As a leading content creation agency in Auckland, we at Naked Marketing know a thing or two about making videos that grab attention. From storytelling to trends, we’re here to share top tips on creating video content that connects and converts.
1. The 80/20 Rule – It’s Not All About You!
One of the biggest mistakes brands make is focusing too much on themselves. A golden rule in video marketing is that only 20% of your content should directly promote your business, while 80% should be fun, engaging, and trend-driven.
Showcase your team’s personality, participate in trending challenges, or share behind-the-scenes moments. This helps build a connection with your audience and makes your brand feel more human and relatable.
2. Hook ‘Em In The First Few Seconds
People scroll fast—really fast! You have just 3-5 seconds to capture attention. Use eye-catching visuals, ask a compelling question, or start with an intriguing statement. Think of your video’s opening like a movie trailer—make it exciting and impossible to ignore.
3. Keep It Short & Snappy
Bite-sized content is the way to go! Whether it’s a 15-second TikTok, a 30-second Instagram Reel, or a one-minute YouTube Short, shorter videos tend to perform better. Get to the point quickly, keep your energy high, and leave them wanting more.
4. Stay On Trend
Trends move fast, and if you’re not keeping up, you’re missing out! Follow viral challenges, use trending sounds, and adapt popular formats to your brand. This not only boosts engagement but also increases your chances of being featured on algorithm-driven platforms like TikTok and Instagram.
5. Add Captions & Text
Over 85% of social media users watch videos on mute. If your video relies on spoken words, make sure to include captions or on-screen text to keep viewers engaged, even without sound.
6. Storytelling is Everything
People connect with stories, not sales pitches. Instead of just selling a product or service, tell a compelling story. Showcase customer experiences, share success stories, or take viewers on a journey.
7. High-quality production without the high cost
You don’t need a Hollywood budget to create engaging videos. A good smartphone, proper lighting, and clear audio can do wonders. If you need professional help, investing in content creation services can take your videos to the next level.
8. Call-To-Action (CTA) Matters!
What do you want viewers to do next? Like, comment, share, follow, or visit your website? Be clear and direct with your CTA to encourage engagement.
Let’s create something amazing!
Engaging video content isn’t just about flashy edits and cool effects—it’s about connection, creativity, and consistency. As a top marketing company in Auckland, we specialise in creating content that stands out and resonates with your audience.
Ready to bring your video content to life? Let’s chat and create something extraordinary together!
