There’s something powerful about seeing a brand in action — the people, the process, the passion. That’s exactly what we set out to capture in the new company video for Tarpaulin Makers, a Tauranga-based team known for delivering smart, simple solutions across construction, flood protection, and transport.
From the initial creative planning to filming on-site and final production, this was a full-scale collaboration between Naked Marketing and the TarpMakers crew. And we’re stoked to finally share the finished product.
From Idea to Impact: A Creative Journey
As a leading content creation agency in Auckland, our first step was understanding what TarpMakers wanted this video to achieve. Their goals were clear:
- Build brand awareness across their industries
- Showcase their capabilities and craftsmanship
- Put a human face to the team behind the work
We collaborated closely with their crew to shape a video narrative that felt real — no scripts, no stock footage, just the team doing what they do best. Authenticity was the priority from day one.
On Site in Tauranga: Capturing the Real TarpMakers
Our production team travelled to TarpMakers HQ in Tauranga to film everything from fabrication to finished product. Whether it was the cutting room floor or the final install, we captured real moments, real people, and real passion.
The result? A video that shows more than just what TarpMakers do — it shows who they are. And that’s what makes a good video great.
As a marketing company focused on brand storytelling, we knew this shoot wasn’t just about getting pretty shots. It was about capturing connection and bringing their energy to life: problem-solvers, good sorts, and genuinely great people to work with.
Built for Multi-Channel Success
One of the biggest strengths of this project was versatility. We didn’t just create a single video — we created a tool TarpMakers can use everywhere:
- Website Hero Video – Gives site visitors instant context and credibility
- Social Media Asset – Punchy, scroll-stopping content with strong brand presence
- Paid Media Support – A trust-building piece for lead generation and retargeting campaigns
Our team designs every piece of content with distribution in mind. That’s the advantage of working with a full-service digital marketing agency — we don’t just create content, we make sure it performs.
Why Video Still Wins
Video is one of the most powerful tools in digital marketing. Especially for B2B brands like TarpMakers, who need to communicate expertise, trust, and capability — often in under 30 seconds.
Here’s why it works:
- Boosts engagement: Video posts generate 10x more engagement than static content
- Drives conversions: Adding video to a landing page can increase conversion rates by up to 80%
- Builds connection: It’s easier to trust a company when you can see the people behind it
If you’re looking to bring your brand to life through content, partnering with a content creation agency in Auckland like Naked Marketing means you get strategy and creativity in one.
We’re proud to help tell the TarpMakers’ story — and even prouder of how this video captures their values: smart, simple solutions delivered with care.
Know someone in construction, infrastructure, or transport who needs durable, NZ-made tarp solutions? Share the video and help support a great Kiwi business that is doing big things.
FAQs:
- Why should my business invest in a brand video
A brand video is a powerful way to connect with your audience and show who you are beyond the logo. It brings your story to life — your people, your process, and what makes you different — in a way that’s engaging and easy to remember. It helps potential customers quickly understand what you do and why they should choose you. At Naked Marketing, we make brand videos that feel real, not rehearsed.
- How can I create a brand video for my business?
Start by identifying your goals — do you want to increase awareness, improve conversions, or attract leads? Then work with a team that understands your audience and can craft a visual story that aligns with your brand. We offer tailored video strategies as part of our content creation services, and we’d love to help.
- What should be included in a brand video?
A great brand video captures the essence of your business, not just what you offer, but who you are. Think: your team in action, your workspace, your products or services in real life, and the values that drive it all. The goal is to show (not just tell) what makes you different and build trust with your audience.
