Brand Differentiation

naked marketing

Brand Differentiation In this day and age, consumers are spoiled with choices on brands, products and services. As they have the flexibility to choose, the perception of a brand is one of the biggest factors informing customer decisions and why they choose to purchase with one company over another. Therefore, one of the best things […]

Conversational Marketing and Why You Should Use It

conversational marketing

One of the biggest trends and buzzwords in marketing this year is conversational marketing. This is where you as a business, talk to your customers when and where it is convenient for them. It is not only a powerful tool for improving the customer’s experience but it will also help generate more sales! One of […]

Video Marketing

Video Marketing

Change is a fact of life in everything, but especially digital marketing. It has evolved to become the most effective way for businesses to promote their products or services. The unbelievable digital growth in the last 10 years has made it more important than ever to update your marketing strategies. Campaigns that were effective 5 […]

What is Influencer Marketing?

Influencer Marketing Statistics

With the rise of more and more people becoming influencers by gaining huge followings of ‘fans’ on social media platforms, there is a great opportunity for marketers to invest in influencers. Influencer marketing is a type of social media marketing where influencers are paid to promote and endorse products. The reason it works so well […]