Month: June 2022

Brand Differentiation In this day and age, consumers are spoiled with choices on brands, products and services. As they have the flexibility to choose, the perception of a brand is one of the biggest factors informing customer decisions and why they choose to purchase with one company over another. Therefore, one of the best things …

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One of the biggest trends and buzzwords in marketing this year is conversational marketing. This is where you as a business, talk to your customers when and where it is convenient for them. It is not only a powerful tool for improving the customer’s experience but it will also help generate more sales! One of …

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